Emotional impact analysis for speakers

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Simon Sinek, "Start With Why"

6/10

One of the most-watched TED talks in history. 24.7 million views. Everyone thinks this is a perfect speech. It's not. Here's what ReadRoom found.

Confidence
Voice steadiness & posture
6
Engagement
Predicted audience attention
7
Congruence
Face + voice + words aligned
7
0:00 4:30 9:00 13:30 18:04
Key finding
The Wright Brothers section collapses. His face reads "I've told this a thousand times" but his voice keeps performing enthusiasm. The audience would feel something is off without being able to name it. The MLK close saves the entire talk.
Flagged at 12:40 - 14:15
See more analyses: Steve Jobs, Amy Cuddy, and others →
4/10
Amy Cuddy scored 4/10 on confidence. In a talk about confidence. 72M views.
6/10
Sinek's confidence in the "greatest TED talk ever." The close saved it.
20
Filler words in Cuddy's talk. 72M views. Filler words are not the problem.

Not another filler word counter.

Every other tool
You said "um" 14 times
Your pace was 142 words per minute
Volume was consistent
Score: 7.2 / 10
Great job! Keep it up!
ReadRoom
You lost confidence at the pricing section and the audience felt it.
Your face said "excited" but your voice said "nervous" at 3:20.
The customer story at 4:12 was your strongest moment. Lead with it.
A listener would tune out between 5:40 and 6:10. Here's why.

See yourself the way
your audience does.